Before launching Social People, James Andrews was vice president, Ketchum Digital and directed global social media brand strategies for Monster.com, FedEx, GeekSquad, Nokia, Wendy’s and Newell Rubbermaid. As an internationally respected digital thought leader, Andrews has been working in the area of interactive/new media and non-traditional marketing for more than 15 years. His experience with brands such as Current TV, Coca-Cola/Sprite, Truth.com and Proctor & Gamble places him in a unique category of entrepreneurs who understand the convergence of new media, content, social activism and digital lifestyle. Andrews blogs at Fastcompany.com, the HuffingtonPost and is a contributor on CNN where he discusses current news and social media stories. Andrews does most of his personal blogging and “lifecasting” at www.JamesAndrews.tv where you can read his musings on life, business, social technologies and pop culture.