2011 Conference Speakers

Telisa Yancy

Director of Advertising, Brand and Media, American Family Insurance

Telisa Yancy is the director of advertising, brand and media for American Family Insurance.  Within her first 12 months at American Family, Yancy piloted an innovative marketing campaign that changed the way people think about insurance.  Along with her internal team and media agency, Yancy brought together powerhouse media properties, NBC Universal Digital Studios, MSN and CBS Radio Network, to achieve the right balance between educating consumers through entertainment and driving business.  They created three original programs that communicated a single-focused idea that today’s families are unique and American Family is best suited to meet their unique needs. 

Before joining American Family, Yancy was a subject-matter expert and marketing innovation strategist for nonprofits, emerging media and consumer marketing brands, as well as venture capital and start-up funds.  She served as vice president of global media, entertainment and multicultural marketing for Burger King Corp.  She served in a variety of marketing positions for Ford Motor Company at the regional, national and global level.